{"id":272,"date":"2024-08-29T15:28:14","date_gmt":"2024-08-29T15:28:14","guid":{"rendered":"https:\/\/staging-cms.despatchcloud.com\/?p=272"},"modified":"2024-08-29T15:28:15","modified_gmt":"2024-08-29T15:28:15","slug":"what-is-cross-border-a-guide-to-cross-border-shipping","status":"publish","type":"post","link":"https:\/\/staging-cms.despatchcloud.com\/index.php\/2024\/08\/29\/what-is-cross-border-a-guide-to-cross-border-shipping\/","title":{"rendered":"What is Cross-Border? A Guide to Cross-border Shipping"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recently we had the opportunity to catch up with\u00a0<strong>Wandr<\/strong>\u00a0shipping expert <strong>Callum White<\/strong> about the real-world challenges and solutions he\u00a0has found\u00a0working with various businesses\u00a0in the cross-border and eCommerce space.\u00a0Continue reading to find out what he had to share.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A note to UK sellers who are exploring shipping D2C into Europe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I speak to UK sellers every day who are weighing up whether to begin selling into the European market. Some of these sellers experienced success in the continent pre-Brexit, but logistical challenges saw them withdraw in the following months. Many of these are yet to restart, and new sellers, established post-Brexit, are put off by what they see as hassle and mixed messages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But facts are facts \u2013 the European Union alone has around 450 million people living in it. And sellers recognise that if they can get it right in Europe, it would provide not only a supplementary stream of sales to sit alongside their primary UK volume\u00a0but a significant sales channel that could surpass it. So why do so few UK sellers actually enter the European market?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cI can\u2019t achieve good enough shipping rates to make it work economically.\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The reality is that most carriers aren\u2019t interested in one or two items a day. It won\u2019t make them any money. So, if you\u2019re going from a standing start, there are a few options.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most obvious one is to try and achieve the most competitive cross-border rates with the carrier who is delivering your domestic orders. They should be collecting from you regularly &amp; therefore a collection from your warehouse shouldn\u2019t need to be factored into their costs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge with this approach is that you are relying on the international service offering of your domestic carrier. You can\u2019t shop around. And with most things, this isn\u2019t ideal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second option is our preference, but it takes good communication and flexibility on both the part of the seller and the shipper.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the carrier world, there are such things as \u201cmulti-carriers\u201d. These are specialist logistics companies who either re-sell carrier rates or even better, manage the whole process of export from first mile to injection into the final mile carrier in-country. These carriers have the benefit of pooled volume built up from their existing client base. This means they are able to offer very competitive shipping rates to sellers who don\u2019t have a lot of it to begin. They are usually better placed to take a \u201clong-term view\u201d and work with the seller to help them grow their volume overseas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It may still be the case that the multi-carrier asks you to start off by delivering into their hub or will arrange the collection but ask you to foot the bill. The main thing is that you have a partner who is willing to work with you to help grow your volumes and ensure you maintain a healthy profit by offering you economically viable international shipping rates.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cI\u2019ve been told I can\u2019t clear my product into Europe and don\u2019t want to risk having items returned.\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are certain products that currently cannot be cleared D2C into Europe. Take alcohol, for example, if you want to enter the European market, you\u2019re finding a 3PL that has a bonded warehouse and an alcohol license. You wouldn\u2019t even bother asking a carrier.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there are many products that fall into a grey area where clearance is concerned and many sellers have had their fingers burnt, being assured by their carrier that clearance is possible and then having the items returned to them. No wonder these sellers are wary.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be confident, sellers need to focus on the Harmonisation Codes (HS Codes) of their products, and alongside checking on the\u00a0<a href=\"https:\/\/www.trade-tariff.service.gov.uk\/find_commodity\">gov.uk trade tariff website<\/a>, it\u2019s worth checking with your carrier partner to make sure this works with their own clearance methods.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In cases where sellers have many HS Codes, or products that might trip them up (e.g. goods containing animal products), a responsive carrier partner is critical to give you the confidence to begin. Due diligence is needed and a \u201cmulti-carrier\u201d partner can support you with this.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201cI keep being told to register for IOSS and it seems expensive when I don\u2019t have the sales volume.\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Import-One-Stop-Shop<\/strong> is a mechanism created post-Brexit for duties and taxes to be paid at checkout. It ensures that sellers can ship into Europe on DDP services, so their customers don\u2019t get hit with taxes and duties when the item arrives at their front door. It\u2019s a fairly simple process to register \u2013 and there are numerous tax providers who can help brands with this registration \u2013 but it comes with an initial and ongoing cost.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many sellers don\u2019t feel they can justify the registration costs especially when they view the venture into Europe as a trial run. The good news is that an IOSS registration is not mandatory &amp; there are a few ways to begin shipping into Europe without the use of one.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first key point to note is that if you plan to sell on Amazon \u2013 or other marketplaces \u2013 you don\u2019t need an IOSS number. You can simply use the marketplace\u2019s. This allows you to use marketplaces to begin shipping cross-border without any major start-up costs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturally, lots of sellers prefer to sell on their own websites as they retain more of the profit. This can still be done into Europe, but you simply have to use a \u201cnon-IOSS\u201d shipping service. This is where the carrier partner has their own tax deferment account, they pay any taxes and duties on the seller\u2019s behalf and then bill the cost back to them. The shipping rates tend to be a little higher for non-IOSS routes because certain shipping lanes aren\u2019t available. But it does give sellers a low-cost, low-investment means to start shipping into the continent.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final words<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are so many UK sellers who explore the possibility of shipping into Europe and then store the idea away for another day. There are problems in the warehouse, staff are off sick, and they need to update the imagery on their website, or focus on the launch of a new product. Expanding cross-border drops to the bottom of a long, never-ending list.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But with just a little bit of focus \u2013 a few conversations with a shipping partner, a check of your HS codes, and listing your products on a few European Amazon marketplaces \u2013 you can be set for the first phase of your cross-border journey. In most cases, it really isn\u2019t that complicated.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re thinking of starting, I\u2019d be more than happy to talk it over with you. Feel free to send me an email at&nbsp;<a href=\"mailto:calum@wandr-agency.com\">calum@wandr-agency.com<\/a>&nbsp;and we can take it from there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently we had the opportunity to catch up with\u00a0Wandr\u00a0shipping expert Callum White about the real-world challenges and solutions he\u00a0has found\u00a0working with various businesses\u00a0in the cross-border and eCommerce space.\u00a0Continue reading to find out what he had to share.\u00a0 A note to UK sellers who are exploring shipping D2C into Europe I speak to UK sellers every [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Cross-Border? 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A Guide to Cross-border Shipping - Top Of The World\" \/>\n<meta property=\"og:description\" content=\"Recently we had the opportunity to catch up with\u00a0Wandr\u00a0shipping expert Callum White about the real-world challenges and solutions he\u00a0has found\u00a0working with various businesses\u00a0in the cross-border and eCommerce space.\u00a0Continue reading to find out what he had to share.\u00a0 A note to UK sellers who are exploring shipping D2C into Europe I speak to UK sellers every [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging-cms.despatchcloud.com\/index.php\/2024\/08\/29\/what-is-cross-border-a-guide-to-cross-border-shipping\/\" \/>\n<meta property=\"og:site_name\" content=\"Top Of The World\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-29T15:28:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-29T15:28:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging-cms.despatchcloud.com\/wp-content\/uploads\/2024\/08\/unsplash_sfjS-FglvU4-672x372-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging-cms.despatchcloud.com\/index.php\/2024\/08\/29\/what-is-cross-border-a-guide-to-cross-border-shipping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging-cms.despatchcloud.com\/index.php\/2024\/08\/29\/what-is-cross-border-a-guide-to-cross-border-shipping\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/staging-cms.despatchcloud.com\/#\/schema\/person\/ed1c609002706890c4a7d89280db6ded\"},\"headline\":\"What is Cross-Border? 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