{"id":224,"date":"2024-08-29T11:39:58","date_gmt":"2024-08-29T11:39:58","guid":{"rendered":"https:\/\/staging-cms.despatchcloud.com\/?p=224"},"modified":"2024-08-29T11:39:59","modified_gmt":"2024-08-29T11:39:59","slug":"shipment-tracking-emails-a-how-to-guide","status":"publish","type":"post","link":"https:\/\/staging-cms.despatchcloud.com\/index.php\/2024\/08\/29\/shipment-tracking-emails-a-how-to-guide\/","title":{"rendered":"Shipment Tracking Emails: A How-to Guide"},"content":{"rendered":"\n

As an eCommerce business, keeping customers informed about their shipment tracking updates is crucial for providing a seamless post-purchase experience. Effective shipment tracking emails turn anxious moments into smooth sailing journeys,\u00a0shaping the narrative from purchase to delivery<\/a>. With Despatch Cloud Shipping, you can easily automate these shipment tracking emails, customising the look and feel to match your brand\u2019s aesthetic while including\u00a0crucial information like courier details, tracking numbers, and direct links<\/a>\u00a0for convenient shipment tracking.<\/p>\n\n\n\n

This guide will explore best practices for creating engaging tracking updates, walk you through building email templates in Despatch Cloud Shipping<\/a>, and show you how to set up automated notifications for a streamlined shipping process<\/a>. By mastering these tools, you\u2019ll enhance the overall customer experience and stay ahead of competitors in the eCommerce shipping space.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Best Practises When Creating Shipment Tracking Emails<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Include a tracking link<\/h3>\n\n\n\n

Providing a tracking link<\/a>\u00a0is crucial in shipment tracking emails, as it allows customers to monitor the status of their orders in real-time. This sense of control and transparency helps alleviate anxiety and builds trust in your eCommerce business. The tracking link should be prominently displayed and easily accessible, enabling customers to check their order\u2019s progress with a simple click.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Include product details<\/h3>\n\n\n\n

To reinforce confidence and ensure accuracy,\u00a0include an image of the purchased product along with its specifications and purchase information<\/a>. This visual representation helps customers quickly verify that the correct item is being shipped, reducing the likelihood of confusion or misunderstandings.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Provide\/highlight an estimated delivery date<\/h3>\n\n\n\n

Customers appreciate knowing when to expect their order\u2019s arrival. Prominently displaying the estimated delivery date<\/a> in your shipment tracking email can help manage expectations and alleviate potential concerns about delays. This simple yet crucial detail can significantly enhance the overall customer experience.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Cross-selling opportunities<\/h3>\n\n\n\n

While the primary purpose of a shipment tracking email is to provide order status updates, it can also present an opportunity for cross-selling. You may consider suggesting complementary products or accessories that complement the customer\u2019s recent purchase. However, it\u2019s essential to strike a balance and ensure that cross-selling efforts do not overshadow the primary objective of the email.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Keep it on brand<\/h3>\n\n\n\n

A shipment tracking email is another touchpoint in the customer journey, so it should align with your brand\u2019s visual identity and tone of voice. Incorporating branded design elements and consistent messaging can help create a cohesive and recognisable experience for your customers.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Provide customer support resources<\/h3>\n\n\n\n

In case customers encounter any issues or have questions regarding their order, provide clear and accessible channels for contacting your customer support team. This proactive approach demonstrates your commitment to excellent service and can help mitigate potential frustrations or concerns.<\/p>\n\n\n\n

By following these best practices on shipment tracking emails, you can create informative and engaging shipment tracking emails that enhance the overall customer experience, build trust, and foster long-lasting relationships with your eCommerce customers.<\/p>\n\n\n\n

<\/p>\n\n\n\n

How to create an email template in Despatch Cloud Shipping<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Our email builder explained<\/h3>\n\n\n\n

Despatch Cloud Shipping allows you to customise the look and feel of shipment tracking emails<\/a> by using email templates. You can create different templates for each sales channel, which is beneficial if you operate multiple websites under different names, brands, or companies. The email templates enable you to match the aesthetic of your tracking emails to your brand\u2019s visual identity.<\/p>\n\n\n\n

Despatch Cloud Shipping provides a built-in email template builder with a drag-and-drop interface<\/a>, allowing you to create functional and professional-looking emails without any coding experience. This user-friendly builder streamlines the design process, making it faster and more convenient. You can also insert variables like customer name, product name, or shipping method to personalise your communications further.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Step-by-step guide<\/h3>\n\n\n\n

To access the Email Templates page, click the\u00a0Notification\u00a0<\/strong>button in the left-hand menu and then choose the\u00a0Email Templates<\/strong>\u00a0tab from the top-right corner of the page.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

You can choose to\u00a0Edit<\/strong>,\u00a0Clone<\/strong>, or\u00a0Delete<\/strong>\u00a0the default template. Alternatively, create a new template using the\u00a0Create Template<\/strong>\u00a0button.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If you\u2019re not confident with HTML and CSS, duplicate the default template and edit it using the\u00a0Editor<\/strong>. Use the template builder\u2019s drag-and-drop functionality to add and move the different elements within your email.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Within the editor, you\u2019ll find variables like {NAME}<\/strong> and {COMPANY_NAME}<\/strong> that will be populated with the appropriate values in the email. You\u2019ll have access to a JSON-structured list of variables along with practical guidance by clicking the Variables & Usage<\/strong> button next to the naming field.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

It\u2019s important to note that we employ Smarty 3 as the template engine for this process, and you can find further details in the\u00a0Smarty 3 Documentation<\/a>\u00a0for a more in-depth understanding. For more guidance and tips on how to use our template builder, please read our\u00a0documentation<\/a>.<\/p>\n\n\n\n

By following these steps, you can create customised email templates that align with your brand\u2019s aesthetic and provide a seamless post-purchase experience for your eCommerce customers.<\/p>\n\n\n\n

<\/p>\n\n\n\n

How to set up notifications in Despatch Cloud Shipping<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Understanding your notifications dashboard<\/h3>\n\n\n\n

The notifications dashboard in Despatch Cloud Shipping serves as a centralised hub for monitoring and managing your shipment notifications. It provides a comprehensive overview of your system\u2019s activities, supported by informative charts and graphs that offer a snapshot of your shipment reports.<\/p>\n\n\n\n

The dashboard is easily accessible; simply click the Notifications <\/strong>button from your left-hand menu.<\/p>\n\n\n\n

At the top of the page, you\u2019ll find a set of filters, a powerful tool for refining your notification search. These filters allow you to narrow down the displayed information based on specific criteria, such as status trigger, mail account and linked couriers.<\/p>\n\n\n\n

Directly below the filters, you\u2019ll find a breakdown of all the notifications you have set up, providing a quick overview of your entire notification system.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Step-by-step guide<\/h3>\n\n\n\n

Head over to\u00a0Notifications<\/strong>. Then Click the\u00a0Create Notification<\/strong>\u00a0button to get started.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Give your notification a name. Then select the API account<\/strong> and the couriers <\/strong>the notification will be linked to. Next, select the parameters\/criteria<\/strong> to be met for that notification to be triggered.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Next,\u00a0you\u2019ll\u00a0be asked to add a\u00a0subject line, mail account, sender name and sender email<\/strong>\u00a0for your notification.\u00a0Then, select the\u00a0email template<\/strong>\u00a0you wish to use for that notification.\u00a0\u00a0<\/p>\n\n\n\n

Once\u00a0you\u2019re\u00a0done, simply click the\u00a0Create\u00a0Notification<\/strong>\u00a0button\u00a0and\u00a0you\u2019re\u00a0all done.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Your notification will now be added to your notification list. You can edit, delete or simply deactivate your notification at any time. Please read our documentation<\/a> for additional support and guidance on setting up a notification.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

In the world of online retail, providing an exceptional post-purchase experience is paramount. By automating shipment tracking emails with Despatch Cloud Shipping, eCommerce businesses can foster trust and transparency, elevating customer satisfaction<\/a> while remaining competitive. The seamless integration of branded design elements, detailed product information, and real-time tracking links empower customers to track their orders effortlessly, allowing for a cohesive and engaging post-purchase experience.<\/p>\n\n\n\n

The comprehensive features and intuitive interface of Despatch Cloud Shipping simplify the process of creating customised email templates and setting up automated notifications. By implementing the best practices outlined in this guide, eCommerce businesses can stay ahead of the curve, delivering a post-purchase journey<\/a> that exceeds customer expectations and solidifies their position in the competitive online marketplace.<\/p>\n\n\n\n

\n
Get started with Shipping<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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